Privacy Policy

1. Introduction

This Privacy Policy explains how MALVERN BALLET SEMINARS LTD ("we," "us," or "our"), the data controller, collects, uses, stores, and protects your personal data when you visit our website at alerianacademy.info or register for our educational webinar series "Dogs and Human Emotional Intelligence: How Pets Teach Us to Understand Emotions."

MALVERN BALLET SEMINARS LTD is a company registered in the United Kingdom. Our registered address is Suite 5, Birmingham, B15 1NP, United Kingdom. We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

We take your privacy seriously and have implemented appropriate technical and organizational measures to safeguard the personal data you share with us. This policy applies to all visitors to our website, webinar registrants, and anyone who contacts us through our website or email. Please read this policy carefully to understand how we handle your information.

2. What Data We Collect

We collect and process the following categories of personal data, depending on how you interact with our website and services:

Information you provide directly:

Name: Your full name as provided on registration or contact forms.
Email address: Your email address used for webinar registration, contact inquiries, or correspondence.
Message content: Any text you submit through our contact form, including questions, feedback, or requests.

Information collected automatically:

IP address: Your Internet Protocol address, collected through server logs and analytics tools.
Cookies and similar technologies: Small data files stored on your device to enable site functionality and analytics. See Section 10 for details.
Usage data: Pages visited, time spent on pages, click patterns, referring URLs, and navigation paths through our website.
Device information: Browser type and version, operating system, screen resolution, and device type (desktop, tablet, or mobile).
Server logs: Standard web server logs that record access times, pages requested, and technical error information.

3. How We Collect Data

We collect personal data through the following methods:

Registration and contact forms: When you complete the webinar registration form on our homepage or the contact form on our contact page, you voluntarily provide your name, email address, and (in the case of the contact form) a message. This data is submitted directly to us through secure, encrypted connections.

Cookies: Our website uses cookies to ensure technical functionality and, with your consent, to collect analytics data. Essential cookies are placed automatically to enable core site features. Analytics cookies are only activated if you provide consent through our cookie banner. For full details on the cookies we use, their purposes, and how to manage them, please refer to our Cookies Policy.

Analytics tools: If you consent to analytics cookies, we may use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymized usage data including pages visited, session duration, and general geographic location derived from IP addresses. We have configured Google Analytics to anonymize IP addresses before storage.

Server logs: Our web hosting provider automatically records standard server log files when you visit our website. These logs contain IP addresses, browser information, timestamps, and requested page URLs. Server logs are used solely for technical maintenance and security monitoring.

4. Legal Basis for Processing Your Data

Under Article 6 of the UK GDPR, we process your personal data based on the following legal grounds:

Consent (Article 6(1)(a))

When you submit your name and email through our registration form, you explicitly consent to receiving webinar-related emails. When you accept analytics cookies through our cookie banner, you consent to the processing of usage data for analytics purposes. You may withdraw your consent at any time by contacting us at [email protected].

Contract Performance (Article 6(1)(b))

Processing your registration data (name and email) is necessary to perform our obligation to provide you with webinar access details, session links, and related information that you requested when registering for our free educational webinar series.

Legitimate Interest (Article 6(1)(f))

We process certain technical data (server logs, IP addresses for security) based on our legitimate interest in maintaining the security, availability, and proper functioning of our website. We have conducted a balancing test to ensure this processing does not override your rights and freedoms.

5. How We Use Your Data

We use the personal data we collect for the following specific purposes:

Webinar registration and service delivery: To process your registration, send you webinar session dates, times, access links, and related logistical information via email.
Responding to inquiries: To reply to questions, feedback, or requests you submit through our contact form or via email.
Website analytics (with consent): To understand how visitors use our website, identify popular content, and improve the user experience. Analytics data is aggregated and anonymized wherever possible.
Technical maintenance and security: To monitor our website for security threats, prevent unauthorized access, troubleshoot technical issues, and ensure the website operates reliably.
Legal compliance: To comply with applicable legal obligations, respond to lawful requests from authorities, and establish, exercise, or defend legal claims if necessary.

We do not use your data for marketing purposes beyond sending the webinar-related emails you explicitly registered for. We do not engage in profiling, automated decision-making, or any form of behavioral targeting.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. The specific retention periods are:

Data Type	Retention Period
Webinar registration data (name, email)	2 years from the date of the last webinar session, or until you request deletion
Contact form submissions (name, email, message)	2 years from the date of submission, or until the inquiry is fully resolved and you request deletion
Analytics data (anonymized usage data)	14 months from collection, in accordance with analytics tool retention settings
Cookies	13 months maximum for analytics cookies; session cookies expire when you close your browser
Server logs (IP addresses, access data)	90 days, then automatically deleted

After the applicable retention period expires, your personal data is securely deleted or anonymized so that it can no longer be associated with you.

7. Data Sharing

We do not sell, rent, trade, or otherwise commercially transfer your personal data to third parties. We may share your data only with the following categories of recipients, solely for the purposes described in this policy:

Hosting providers: Our website is hosted by a reputable hosting provider that processes server-level data (IP addresses, access logs) on our behalf to deliver website content. Our hosting provider acts as a data processor under a Data Processing Agreement.
Analytics providers: If you consent to analytics cookies, anonymized usage data may be processed by Google Analytics. Google acts as a data processor and processes this data in accordance with its own privacy policies and our Data Processing Agreement.
Email service providers: We may use an email delivery service to send webinar registration confirmations and access links. This provider processes your name and email address solely for the purpose of delivering emails on our behalf, under a Data Processing Agreement.
Legal authorities: We may disclose personal data if required to do so by law, regulation, or legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

We confirm that we do not sell your personal data to any third party, under any circumstances.

8. International Data Transfers

Our company is based in the United Kingdom, and we primarily store and process your data within the UK and the European Economic Area (EEA). However, some of our service providers (such as analytics or email delivery services) may process data in countries outside the UK and EEA.

Where personal data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements. These safeguards include:

Transfers to countries that have received an adequacy decision from the UK Secretary of State, confirming that the recipient country provides an adequate level of data protection.
Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office (ICO), incorporated into our agreements with data processors located in third countries.

You may request a copy of the safeguards in place for any international transfer of your data by contacting us at [email protected].

9. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (Articles 15 through 22), you have the following rights regarding your personal data:

Right of Access

You have the right to request a copy of the personal data we hold about you. We will provide this information free of charge within one month of your request.

Right to Rectification

You have the right to request correction of any inaccurate or incomplete personal data we hold about you. We will make corrections promptly upon verification.

Right to Erasure

You have the right to request deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or when you withdraw your consent.

Right to Restriction

You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another data controller.

Right to Object

You have the right to object to processing of your personal data based on legitimate interests. We will cease processing unless we demonstrate compelling legitimate grounds.

Right to Withdraw Consent

Where we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. To withdraw consent for webinar emails, contact us at [email protected]. To withdraw consent for analytics cookies, adjust your browser settings or use our cookie banner.

How to exercise your rights: To exercise any of these rights, please send an email to [email protected] with the subject line "Data Rights Request." We will respond to your request within one month. If your request is complex, we may extend this period by an additional two months, and we will inform you of any such extension within the initial one-month period.

Right to lodge a complaint: If you believe that we have not handled your personal data in accordance with applicable data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. You can contact the ICO at ico.org.uk or by writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom.

10. Cookies

Our website uses cookies, which are small text files stored on your device when you visit our site. Cookies help us provide essential website functionality and, with your consent, understand how you use our site so we can improve it.

Types of cookies we use:

Essential Cookies

These cookies are necessary for the website to function properly. They enable core features such as page navigation, form submissions, and remembering your cookie consent preferences. Essential cookies do not collect personal data for marketing or analytics purposes.

Duration: Session (deleted when you close your browser) or up to 12 months for consent preferences.

Analytics Cookies

These cookies are set only if you consent through our cookie banner. They help us understand how visitors interact with our website by collecting anonymized information about pages visited, time spent on the site, and general navigation patterns. We use this data to improve website content and user experience.

Duration: Up to 13 months from the date of your last visit.

We do not use advertising cookies, retargeting cookies, or any cookies for behavioral tracking or targeted advertising.

Managing cookies: You can manage or delete cookies through your browser settings at any time. Most browsers allow you to block cookies, delete existing cookies, or receive a warning before a cookie is stored. Please note that blocking essential cookies may affect the functionality of our website. For more detailed information about our cookie practices, please visit our Cookies Policy page.

11. Children's Privacy

Our website and webinar services are not directed at children under the age of 16. We do not knowingly collect, use, or store personal data from anyone under 16 years of age. If you are a parent or guardian and become aware that your child has provided us with personal data without your consent, please contact us immediately at [email protected].

Upon receiving such notification, we will take prompt steps to verify the situation and delete the child's personal data from our systems within a reasonable timeframe. We encourage parents and guardians to monitor their children's online activities and to help enforce this policy by instructing their children never to provide personal data through our website without parental permission.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make significant changes, we will:

Update the "Last Updated" date at the top of this page.
Post a notice on our website homepage for at least 14 days when material changes are made.
If you have registered for our webinar, notify you via the email address you provided, at least 14 days before the changes take effect.

We encourage you to review this page periodically to stay informed about how we protect your personal data. Your continued use of our website after any changes to this policy constitutes your acknowledgment of the updated terms.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us using the details below:

Data Controller

MALVERN BALLET SEMINARS LTD

Registered Address

Suite 5, Birmingham, B15 1NP, United Kingdom

Privacy Contact Email

[email protected]

We aim to respond to all privacy-related inquiries within 5 business days of receipt. For formal data rights requests (access, rectification, erasure, etc.), we will respond within one calendar month as required by UK GDPR.